In this digital age, an online presence is crucial to surviving the digital landscape.
This is applicable whether you are an influencer hired to promote content for a brand, or if you run a business and need to show up on Google to earn more money. But an online presence is only effective if you’re reaching the right audience. And in order to reach your desired audience, you need to find a way to track your audience. Additionally, you need ways to track your competitors. Finding out what contributes to their success can help contribute to your success.
In this article, we’ll look at the 8 most accurate website traffic estimators. Each website traffic estimator has helpful tools, but not all website traffic estimators provide the same tools.
1. Similar Web
One of the websites that provide any competitor traffic information for free is SimilarWeb.com. Similar Web gives insights on websites, apps, and platforms.
For basic functions, this website is very easy to use. Simply type the website URL into the “Analyse any Website or App” box at the top of the page.
You will be able to see basic analytics, like which countries visit the website most and how many visitors there have been over the past several months. Bounce rate, pages per visit, and average visit duration are also included.
The comparison tool is also very nifty. You can compare websites side by side with this option, eliminating the need to toggle two screens together. Similar Web allows users up to 3 months of web traffic data, 1 month of mobile app data, and 5 metrics per month, all for free. Premium features are available for an upgrade, including experts you can consult with and up to 28 months of statistics.
2. Site Worth Traffic
Site Worth Traffic offers the unique service of showing you how much your domain is worth. It’s free to use.
Simply plug in the website domain you want to purchase, or your own for curiosity’s sake, to see how much it’s worth.
This can help you decide what domain might be most ideal if you’re not sure which direction to go. This can also help with narrowing search results. The downside is that subdomain names don’t work with this service.
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While these free services are good to an extent, they might not provide everything your business needs. This leads us to paid options. Some paid options offer a free trial or offer a lower price for a limited time so you can sample their services. Let’s take a look.
If Similar Web is the best free option, then Ahrefs is one of the best-paid website traffic estimators. Ahrefs offers a trial at $7 for 7 days to help you determine if their services are right for your needs.
Ahrefs offers a traffic estimation tool that shows you estimated organic monthly visitors based on the keywords you are ranked for and the volume of searches for that keyword.
You can get a pretty accurate traffic estimation by adding a URL to the site explorer.
They have five options, beginning with their Site Explorer.
Site Explorer provides several options:
- Organic traffic research shows the keywords competitors rank for and which pages generate the most traffic. There are over 150 million keywords just in the United States that Ahrefs tracks.
- The Backlink checker checks websites that link to competitor websites and analyzes the quality of those backlink profiles. Ahrefs’ backlink checker is big and fast.
- Paid traffic research shows whether competitors are doing paid search advertising, and if so, where they generate their paid traffic.
The next option is their Keywords Explorer, which provides numerous options to help you pick the best keywords for your online presence. Keywords Explorer is supported in 171 different countries, not just the United States, making them very accessible.
Keywords Explorer also gauges the quality of keywords, helping you pick the right keywords to show up on search engines. You can also check the “parent” options to see which keywords your keywords are under. Impressively, you can enter up to 10,000 keywords at a time. Ahrefs ensures accurate and up-to-date metrics by using clickstream data every month to refine and narrow down volume numbers.
Advanced metrics provide deeper insights, specifically allowing you to tell the difference between the clicks you pay for and the clicks you get from search engine keyword searches.
- Clicks per search
- Percent of clicks
- Perfect of paid clicks vs. organic clicks
- Return rate
The third option is the Site Audit, which is much like a tax audit, only for your website, not your finances. Site Audit provides every detail of SEO related to your website, leaving no stone unturned. The breakdown includes:
- HTML tags
- Social tags
- Content quality
- Incoming links
- Outgoing links
- External pages
The fourth option is the Rank Tracker, which tracks your ranking and how it changes over time and allows you to utilize SERP features. The Rank Tracker works for desktop and mobile devices. The Rank Tracker allows you to see:
- Average position and traffic
- Positions distribution, showing your ranking in segmented groups, ranging from Positions 1-3, 4-10, 11-50, and 51-100.
The fifth and final option is the Content Explorer, which provides insight on content relating to your specific niche on the web. The Content Explorer provides insights on the following while allowing you to further filter search results.
- Organic traffic
- Referring domains
- Domain rating
- Traffic value
- Social shares
SEMrush is to Ahrefs what Android is to Apple: arch-nemeses. SEMrush specializes in analyzing traffic. They are generous with a 7-day free trial. SEMrush offers a package with SEO, Content Marketing, PPC Advertising, Social Media, Competitive Research, and Community.
With SEMRush, you can get an estimation of any website’s organic search traffic and even see the keywords that are bringing in that traffic.
SEMrush Content includes Marketing, Creation and Distribution, Optimization, and Marketing Analytics.
SEMrush Market Research includes Marketing and Competitor Analyses to help you get ahead, Paid Advertising, and Competitor PR Monitoring so you can see what your rivals are doing. SEMrush also provides Advertising services and Social Media Management.
Client Acquisition uses Site Auditor Pro, Citation Scanner, Review Badges, and Mobile Prospector as a complete package to help bring new clients to your business.
Site Auditor Pro is a fully customized widget that analyzes and audits:
- Titles and descriptions
- Metrics and backlinks
- Social Signals
The Citation Scanner will check across the board, from the Better Business Bureau to Yelp and the Yellow Pages, to find any websites that you should be listed on but are not yet. In addition to nationally known websites, the Citation Scanner searches for hundred of local businesses and services where you can list your business. Greater exposure brings the potential for more clients.
Review Badges offer a visually appealing alternative to those famous “follow us on Instagram!” posts. Instead, website visitors can click to go to your social media via a feed preview embedded directly onto your web page. And the Mobile Prospector ensures that websites built on a computer are optimized for viewing on smartphones and other electronic devices.
Don’t let the similar names confuse you. SERPed and Serpstat are two different services. Serpstat offers some unique services, including Content Marketing Ideation, Reports and Infographics, and API tools.
Content Marketing Ideation works by finding questions that clients want answers for, via database searches. Providing the answers to these frequently asked questions will attract more visitors to your website. After finding and answering those questions, you can input keywords related to your topic to increase search engine clicks.
For business owners with little time to perform their own analysis, Serpstat offers Infographics and Reports. A Simple Dashboard shows you your projects, query history, clicks, and overall success in one single screen. Data Visualization and White Label Reports help with creating reports and presenting information to employers and business associates.
Serpstat’s API is developer-friendly, giving daily rankings, competitor analysis, position-tracking, and keyword-research data directly into your reporting systems. Serpstat provides the ease of access that extremely busy people need to effectively run their websites with the best content and the highest number of clicks.
The last website we’ll discuss that provides a website traffic estimate is Quantcast. Quantcast offers services in three different fields right on its homepage. Their Marketing option helps you sell content to and understand your audience. Quantcast will also help you get consent to become data complaint. They have free resources on their blog with information regularly updated and relevant to 2020.
While some of their services require your credit card information for access, they offer Quantcast Measure for free. Quantcast Measure gives detailed, real-time insights about your audience, including what motivates them to navigate different parts of your website. That information enables you to speak more directly to their motivations and bring them on board with you.
Quantcast also has Q for Publisher, which provides resources for publishers. The Suite provides audience-intelligence applications that help monetize digital audiences via insights and measurements. Q for Publisher tools includes Measure Profile, Content Segments, Audience Planner, and Campaign Reporting. Quantcast’s website does not provide in-depth details on exactly what it means to Measure Profile. Instead, they want you to contact them and see their pricing options.
Statshow is another free website traffic estimator, but its options are limited compared to other website traffic estimator services.
Statshow shows estimated traffic on a monthly basis, as well as a yearly basis, along with monthly page views, monthly visitors, monthly ads revenue, different categories and niches, Alexa ranking, and site age, among other things. Statshow will also do some math for you by calculating the commercial value of your keywords.
The downside to Statshow is its estimates of monthly visitors, which is not super accurate. Currently, Ninja Reports is getting around 2,000 pageviews a month, but Statshow is showing 30 visitors a month.
These website traffic estimators all inter lap with what they offer, with the paid sources clearly offering more than the free ones.
For beginners, free sources might be enough to get started. If you need a website traffic estimate, it can take as little as five minutes to gain insights to help you grow your audience and enhance your marketing. Comparing your business to other businesses in your area, or even similar businesses on the other side of the world can provide great leverage to make your business stronger and beat out competitors.
And now, when you decide you need a website traffic estimator, you have a great list of go-to resources right here. Good luck!