16 Free Keyword Tools For Marketing on a Budget

free-keyword-tools

In the online marketing world, keywords are everything. I have actually started certain companies just because its main keyword gets a lot of searches.

Finding the right keywords for your website, PPC campaign or youtube videos can make or break how many people will actually find it.

One of the most important steps of Search Engine Optimization is keyword research. If no one is searching for the keywords you put on your website, no one will find you.

But when you are first starting out, it can be hard to find a good keyword search tool that is not a million dollars. So I put together this list of free keyword search tools for any marketers on a budget.

Google Keyword Planner

The Google Keyword Planner is a tool provided by Google to help find keywords, search volume, and even CPC (cost per click) pricing.

Simply add your keyword and get a table of relevant search terms and their average monthly searches.

google keyword planner

The key is to look for high searched keywords that have low competition. It’s not super great at finding long tail keywords, but if you can give you a good idea of some good keywords to start with.

Google Trends

Google Trends is another free keyword tool created by Google that allows you to search for trends in Google’s web search.

Just add any term and it will show you the interest over time, interest by regions and similar searches.

ninja reports interest over time

This tool can give you a good idea of your brand interest over time and even help you find where your best customers are.

Google Auto Suggest

If you have used Google, then you are very aware that when you type in keywords, it tries to guess what you are going to search for. It can do this because they have data from all the searches being made so they can find other highly searched keywords and suggest them to you.

That means that the search suggestions you see are other good keywords that you can use and optimize your site or PPC campaign for.

google auto suggest

Just start typing a keyword and you will get a list of similar keywords that people search for.

Google LSI Keywords

Similar to the auto-suggest feature, there are also LSI keywords that can be found at the bottom of any Google Search.

It will show you other searches that are related to the keyword you searched for. This is great for getting synonyms and long tail keywords to use.

google lsi keywords

Keyword Tool

Keyword Tool is a Freemium version of Keyword Tool Pro that allows you to search keywords for a number of different platforms including:

  • Google
  • YouTube
  • Bing
  • Amazon
  • eBay
  • App Store
  • Instagram

Now, with the free version, you won’t be able to see any search volume, trends, CPC or competition data but you can get some good keyword ideas.

keyword tool

You can assume that it’s sorted by search volume so the keywords at the top get more searches. If you would like to upgrade the tool, its about $90 a month for the full package.

KW Finder

KW Finder is an online app that can give you a treasure trove of keyword data for free. You can even see Google SERP data for specific keywords. They will allow you to make 5 searches per 24 hour period so make sure you use your searches wisely.

The keyword difficulty column will show you how hard a keyword is to rank for on a scale from 0 to 100, 100 being the hardest.

Wordtracker

This free keyword tool is similar to KW Finder in that you can see volume, PPC data, trends and similar keywords. Wordtracker is a powerful and free keyword suggestion and research tool.

worddtracker keyword tool

Whether you are looking for SEO or PPC keywords, Wordtracker’s free keyword tool can help you find those insanely good keywords and trends.

Wordstream

Wordstream’s free keyword tool can give you a small look at some keyword data without paying a dime.

Simply enter in a keyword and you can see a list of 10 keywords and their Google Search Volume. This will show you some of the better keywords to use but you won’t be able to see any other data unless you subscribe to their service.

wordstream keyword tool

But for a new marketer or amateur PPC manager, this tool can do wonders for basic keyword research and Google Search Volumes.

Twin Word

Now, this is a great free keyword tool. The Twin Word Ideas tool can separate out the keywords into intent based keywords or even split by topic and pattern.

This tool is very powerful for expert or amateur marketers. Use the filters on the right to find the perfect keywords with low competition.

twin word keyword tool

There are also a few other tabs that can give you some great keyword data including the LSI Graph and the Trending Tabs.

The trending tab can show you trending keywords for a certain search term in a list or a graph form. The LSI graph will show you LSI keywords for any search term you enter into the tool.

You can even download keyword lists into excel for free! Would highly recommend this tool.

Soovle

If you are looking for simple and easy keyword tools, then Soovle may be a great starter tool for you. Simply enter a keyword you would like to get ideas for and it will search all sorts of online databases to find similar keywords use throughout the web.

soovle keyword tool free

While it’s not the bee’s knees of keyword tools, it’s a fast tool to get some ideas for synonyms and LSI keywords people are searching for throughout the web. Its also good for product keyword research if you are looking for product keyword ideas.

Uber Suggest

Neil Patel recently acquired Uber Suggest and integrated the tool into his website, but it still provides a detailed look at keywords, trends, volume, CPC, and more.

uber suggest keyword tool

They even feature keyword ideas, suggestions and related keywords as well. Neil offers this tool completely free to his visitors, just to gain more traffic and exposure to his brand. Not a bad idea!

Keyword Spy

This free keyword tool is old, but its a great tool for finding great keywords at no cost. Keyword Spy have as much data as some of the other keyword tools so you have to be very basic in your keywords. Most long tail keywords won’t pull back any data but if you use root words, you will get some good keyword ideas.

keyword spy ppc keyword tool

As you can see, the keyword data is updated very often (these haven’t been updated since 2017) but it will give you a general idea of search volume and trends.

SEM Rush

SEM Rush is a paid service that has a free keyword tool they offer to registered users. View a detailed dashboard of keyword data that will show you:

  • Organic Search Results
  • Search Trends
  • CPC Distribution
  • Organic Searches
  • Paid Searches
  • Related Keywords
  • Phrase Match Keywords
  • Competitor Ads

sem rush keyword tool

When it comes to keyword data and research, SEM Rush is at the top of the pack, along with Ahrefs. They provide a state-of-the-art tool to find CPC keyword data and search engine statistics.

Keyword Discovery

The Keyword Discovery tool is a very simple tool that shows you the total searches for particular keywords over the last 12 months.

You can also view search trends over the last 12 months for each keyword. The free version is limited to only 100 results but if you want the full 10,000 results, you will need to upgrade.

SpyFu

If you are a pro marketer then you know that marketing is basically copying what your competitors are doing (and doing it better). With SpyFu, you can add your top competitor’s domains to see what keywords they are ranked for and which ones are giving them the most organic traffic.

You can see which paid keywords they are bidding on and what they are bidding as well. All of this data put together can give you a great start on your marketing efforts.

top keywords tools free

SerpStat

SerpStat is all on one SEO platform that offers a free keyword search tool which can give you some great data. Like other keyword tools, you can view search volume, CPC, competition and even similar keywords, without spending any money.

serpstat keyword tool