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Best Website Traffic Estimators

best website traffic estimators

A large percentage of clients come from the website. That’s why businesses pay so much attention to content, design, and SEO — it’s their best shot at getting high-quality leads nowadays. Driving relevant traffic to the website is one of the important goals of any business. SEO professionals should know how to analyze and optimize web traffic that will ultimately bring more relevant visitors. 

A web traffic estimator is an SEO tool that shows and analyzes how users interact with a website. It can show you where your visitors come from, how much time they spend on the website, and who they are. Such tools give the most value when used for the purpose of investigation and comparison. When performing an analysis with a traffic estimator, make sure you check what other websites are using to drive more traffic and what works for them in your niche. 

Going after the web traffic of other successful websites can give you lots of information about what you can do to reach such results. Website traffic estimators help you look at competitors from different angles and see how they bring traffic to their websites. 

You can discover the best traffic estimators on the market and analyze their features, choosing one that best fits your needs. Let’s dive in.

1. SE Ranking

With SE Ranking’s Traffic Estimator, SEOs and business owners of all levels of expertise can easily dive deep into any website’s or keyword’s traffic numbers. Just enter a domain, an exact URL, or a search query, hit “Analyze traffic”, and the tool will pull up all the relevant data from organic and paid search campaigns.

se ranking traffic checker 1

If, for example, you’re interested in estimating website traffic, you can get a detailed report on any website’s organic and paid traffic volumes, along with the total cost of driving it from each channel, the domain’s as well as the page’s trust scores.

The number of referring domains and backlinks here helps you get a sense of the site’s off-page optimization efforts, while the DT and PT scores point out how authoritative the site is in the eyes of search engines. Moreover, you can see in which other countries the analyzed website’s active, and perhaps, get an idea on how to expand your own operation to other regions.

Note that besides analyzing sitewide overview graphs, you can get more concrete, comprehensive data on the site’s organic and paid traffic numbers.

se ranking traffic checker 2
se ranking traffic checker 3

All of the data is visualized neatly with clear dynamics indicators, which is useful when you want to understand your site’s current state at a glance. The graphs are interactive and can be expanded for a more detailed analysis.

You’re also free to explore the keywords that the analyzed website targets in its organic and paid campaigns and use that info to expand your own site’s keyword list. After all, you’ll have a hard time finding an SEO professional who doesn’t want to know what keywords drive the most leads to their digital rivals. 

As was mentioned earlier, SE Ranking also derives statistics on the geography of traffic allowing you to make data-driven decisions on local markets and adjust your online strategy accordingly.

se ranking traffic checker 4

The best part of the tool is that it lets you compare your site with that of your competitors, peek into their strategies, and get an idea of what works and what doesn’t. As a result, you can create a better strategy capable of outranking the competition in both organic and paid search.

As for estimating keyword traffic, follow the same principle to get a detailed report on any search query (aka keyword) in terms of its ranking difficulty, search volume (and dynamics), cost per click, and Google Ads competition level in the selected country.

se ranking keyword research

On top of that, you can see who exactly is ranking at the top of the SERPs for the analyzed search query and move in for a closer inspection, as well as learn what the most popular ads are, which enables you to strengthen your own PPC campaigns.

To recap, keyword and web traffic estimates are just a click away with SE Ranking’s tools. Furthermore, there are a number of other specialized tools in the platform that equip you with all the data you need to succeed in your SEO and PPC campaigns.

se ranking ads for the analyzed keyword

Pros:

  • All-in-one SEO platform
  • Great value at an affordable price
  • Excellent for competitor and keyword research
  • Great data visualization

Cons:

  • API is available only for the Business plan

2. SEMrush

SEMrush is to Ahrefs what Android is to Apple: arch-nemeses. SEMrush specializes in analyzing traffic. They are generous with a 7-day free trial. SEMrush offers a ton of SEO tools for SEO, Content Marketing, PPC Advertising, Social Media, and Competitive Research, and Community. With SEMRush, you can get an estimation of any website’s organic search traffic and even see the keywords that are bringing in that traffic.

SEMrush SEO includes on-page SEO, Keyword Research, Link Building, Local SEO, and Rank Tracking. Link Building finds organic opportunities to make your backlink profile stronger. SEMrush Content includes Marketing, Creation and Distribution, Optimization, and Marketing Analytics. To try SEMRush for free, click the link below and our readers only can get a 14 free trial of SEMRush.

Pros:

  • Tons of tools
  • Accurate data

Cons:

  • Learning Curve
  • Expensive for some

3. Serpstat

Serpstat offers some unique services, including Content Marketing Ideation, Reports and Infographics, and API tools.

serpstat organic keywords

Content Marketing Ideation works by finding questions that clients want answers for, via database searches. Providing the answers to these frequently asked questions will attract more visitors to your website. After finding and answering those questions, you can input keywords related to your topic to increase search engine clicks.

For business owners with little time to perform their own analysis, Serpstat offers Infographics and Reports. A Simple Dashboard shows you your projects, query history, clicks, and overall success in one single screen. Data Visualization and White Label Reports help with creating reports and presenting information to employers and business associates. Serpstat’s API is developer-friendly, giving daily rankings, competitor analysis, position-tracking, and keyword-research data directly into your reporting systems. Serpstat provides the ease of access that extremely busy people need to effectively run their websites with the best content and the highest number of clicks.


4. Ahrefs

If Similar Web is the best free option, then Ahrefs is one of the best-paid website traffic estimators. Ahrefs offers a trial at $7 for 7 days to help you determine if their services are right for your needs. Ahrefs offers a traffic estimation tool that shows you estimated organic monthly visitors based on the keywords you are ranked for and the volume of searches for that keyword. You can get a pretty accurate traffic estimation by adding a URL to the site explorer.

ahrefs traffic checker 1
ahrefs traffic checker 2

They have five options, beginning with their Site Explorer. Site Explorer provides several options:

  • Organic traffic research shows the keywords competitors rank for and which pages generate the most traffic. There are over 150 million keywords just in the United States that Ahrefs tracks.
  • The Backlink checker checks websites that link to competitor websites and analyzes the quality of those backlink profiles. Ahrefs’ backlink checker is big and fast.
  • Paid traffic research shows whether competitors are doing paid search advertising, and if so, where they generate their paid traffic.

The next option is their Keywords Explorer, which provides numerous options to help you pick the best keywords for your online presence. Keywords Explorer is supported in 171 different countries, not just the United States, making them very accessible.

Keywords Explorer also gauges the quality of keywords, helping you pick the right keywords to show up on search engines. You can also check the “parent” options to see which keywords your keywords are under. Impressively, you can enter up to 10,000 keywords at a time. Ahrefs ensures accurate and up-to-date metrics by using clickstream data every month to refine and narrow down volume numbers.

Pros:

  • Accurate Data

Cons:

  • Expensive
  • Only organic traffic data

5. Similar Web

One of the websites that provide any competitor traffic information for free is SimilarWeb.com. Similar Web gives insights on websites, apps, and platforms. For basic functions, this website is very easy to use. Simply type the website URL into the “Analyse any Website or App” box at the top of the page.

similar web traffic checker 1
similar web traffic checker 2

You will be able to see basic analytics, like which countries visit the website most and how many visitors there have been over the past several months. Bounce rate, pages per visit, and average visit duration are also included. The comparison tool is also very nifty. You can compare websites side by side with this option, eliminating the need to toggle two screens together. Similar Web allows users up to 3 months of web traffic data, 1 month of mobile app data, and 5 metrics per month, all for free. Premium features are available for an upgrade, including experts you can consult with and up to 28 months of statistics.


6. Site Worth Traffic

Site Worth Traffic offers the unique service of showing you how much your domain is worth. It’s free to use. Simply plug in the website domain you want to purchase, or your own for curiosity’s sake, to see how much it’s worth.

This can help you decide what domain might be most ideal if you’re not sure which direction to go. This can also help with narrowing search results. The downside is that subdomain names don’t work with this service. While these free services are good to an extent, they might not provide everything your business needs. This leads us to paid options. Some paid options offer a free trial or offer a lower price for a limited time so you can sample their services. Let’s take a look.


7. Serped

SERPed refers to itself as a “Ninja Suite of SEO Tools.” Among their services are Client Acquisition, Agency, and Domain Finding.

SERPed.net from Colin Klinkert on Vimeo. Client Acquisition uses Site Auditor Pro, Citation Scanner, Review Badges, and Mobile Prospector as a complete package to help bring new clients to your business. Site Auditor Pro is a fully customized widget that analyzes and audits:

  • URLs
  • Content
  • Mobile-friendliness
  • Titles and descriptions
  • Codes
  • Traffic
  • Images
  • Security
  • Metrics and backlinks
  • Headings
  • Speed
  • Social Signals

The Citation Scanner will check across the board, from the Better Business Bureau to Yelp and the Yellow Pages, to find any websites that you should be listed on but are not yet. In addition to nationally known websites, the Citation Scanner searches for hundred of local businesses and services where you can list your business. Greater exposure brings the potential for more clients. Review Badges offer a visually appealing alternative to those famous “follow us on Instagram!” posts. Instead, website visitors can click to go to your social media via a feed preview embedded directly onto your web page. And the Mobile Prospector ensures that websites built on a computer are optimized for viewing on smartphones and other electronic devices.


8. Quantcast

Quantcast offers services in three different fields right on its homepage. Their Marketing option helps you sell content to and understand your audience. Quantcast will also help you get consent to become data complaint. They have free resources on their blog with information regularly updated and relevant to 2020. While some of their services require your credit card information for access, they offer Quantcast Measure for free.

Quantcast Measure gives detailed, real-time insights about your audience, including what motivates them to navigate different parts of your website. That information enables you to speak more directly to their motivations and bring them on board with you. Quantcast also has Q for Publisher, which provides resources for publishers. The Suite provides audience-intelligence applications that help monetize digital audiences via insights and measurements. Q for Publisher tools includes Measure Profile, Content Segments, Audience Planner, and Campaign Reporting. Quantcast’s website does not provide in-depth details on exactly what it means to Measure Profile. Instead, they want you to contact them and see their pricing options.


9. Statshow

Statshow is another free website traffic estimator, but its options are limited compared to other website traffic checker services.

Statshow is another free website traffic estimator, but its options are limited compared to other website traffic checker services.

Statshow shows estimated traffic on a monthly basis, as well as a yearly basis, along with monthly page views, monthly visitors, monthly ads revenue, different categories and niches, Alexa ranking, and site age, among other things. Statshow will also do some math for you by calculating the commercial value of your keywords. The downside to Statshow is its estimates of monthly visitors, which is not super accurate. Currently, Ninja Reports is getting around 2,000 pageviews a month, but Statshow is showing 30 visitors a month.

Conclusion

In this article, we’ve shown various traffic estimator tools that can help you get the most out of website traffic information. 

Keep in mind that most of them do not provide 100% accurate information — some of the data can be underestimated. The accuracy of a traffic estimator can vary depending on its price and the purpose it serves. 

Yet, it can give you valuable insights on what works for your competitors and offer some important data. You can get 4 metric directions that will help you adjust your website content: audience, your customers’ behavior, how well the content works, and where the customers come from. 

Before using website traffic estimators, make sure you understand who your competitors are. You can do some prior research to identify how much traffic they are getting, what keywords they are using, and what their social media presence is. Moreover, you should check out their website, going after web core vitals, website speed, and other important metrics. This way, estimating web traffic will have more of an impact on your overall SEO strategy. 

Also, some of the traffic tools overlap with similar SEO audit and analysis tools. That’s why we suggest you analyze your personal goals before making a decision on purchasing any web traffic estimator tool. 
While the market offers various tools, our research indicates that SE Ranking is the most reliable web traffic estimator. With it, you can check website traffic, examine traffic costs, and find out how keywords influence traffic.

Best Local SEO Software

best local seo software

Search engine optimization (SEO) is a process of website optimization that aims to increase traffic and drive a more relevant audience to the website. Since some businesses operate offline, local SEO has taken an important place in digital marketing, with its own set of rules. The main goal of such SEO is to increase visibility in local search results. 

Why do local businesses need SEO? For instance, your potential customers want to grab a bite during lunch in a new neighborhood. What do they do first? They probably google places near you, looking at the ratings of the first few results, comparing them, and making a decision. All of that most likely happens within a few minutes. Even if you have a great restaurant, chances are many potential clients will not be able to find you if you’re not exposed to a larger audience.

That’s why local SEO software can be an excellent idea for your business. Such tools include analytic tools, automated listings finders, review management, and other features. There are also lots of local SEO software for agencies that can help to effectively look after and analyze clients. 

We’ve listed the best local SEO software you should use to improve your local rankings: 

1. SE Ranking

SE Ranking’s Local SEO is a robust tool that assists you in your local marketing efforts by providing location-based data, monitoring reviews, tracking citations, and interacting with your local audience and customers. With this tool, you can easily build, track, and manage your business’s search visibility, making it easier for customers to find you in local search.

se ranking local seo software 1

One standout feature of SE Ranking’s Local SEO software for agencies is its reputation management tool, which provides you with actual location ratings and review data across different channels. You can save time by analyzing and replying to reviews directly from the SE Ranking platform. You can also manage your business’s name, address, and phone number (NAP) with one local search tool, ensuring consistency across the internet and improving your chances of ranking higher in local search.

se ranking local seo software 2

The citation management tool in SE Ranking’s Local SEO tool enables you to check the information people see about your business in local search and efficiently manage your data across multiple Google Business Profile accounts. With this tool, you can directly manage all your business locations from end to end and track rankings and local search visibility for each location.

SE Ranking’s Local SEO software provides clear-cut, easy-to-understand dashboards, custom settings, and AI-based semantic insights taken from your customer reviews. You can learn how customers describe your business, discover your possible strengths and weaknesses from the customer’s point of view, and expand your site’s keyword list by getting insights from the words people use in reviews.

When it comes down to it, SE Ranking is the best Local SEO software for boosting your local marketing efforts and getting comprehensive marketing data to improve research and tracking of your local SEO results.


2. BrightLocal

BrightLocal was founded in 2009 by Myles Anderson and ED Eliot. It is one of the most popular local SEO software with more than 60,000 businesses, freelancers, and agencies for reporting and analytic functions. It has a sophisticated SEO function that allows you to monitor, optimize, and audit performance. 

bright local seo software

 This means you are able to analyze the performance of your data like organic search results, local business listings, Google My Business (GMB) insights, social media interactions, and Google Analytics data. Here are the common features of BrightLocal:

  • Lead generation tools that allow you to manage and reply to users in a single place. The lead generation widget makes it easy for web visitors to generate personalized and branded audits for their businesses.
  • A customized dashboard that allows you to easily monitor data
  • Ability to track local and mobile search rankings
  • NAP audits and Google My Business
  • New online review alerts
  • Ability to scan and audit directory websites for updates
  • White label solution for marketers
  • Social media analytics

BrightLocal charges a subscription fee of $29 every month for one business or agency.

3. WhiteSpark

WhiteSpark started by offering web design services before shifting its focus to SEO services. The company now provides amazing local SEO tools aimed at helping businesses with their local search marketing efforts. One of its notable features is the Citation Finder tool. It gives you a chance to search for citation opportunities unavailable so that you can improve your local search rankings. 

WhiteSpark local seo software

 The tool is available for up to 3 free searches per day. This is ideal for someone who wants to be sure about the tool before investing in it. Other WhiteSparks’ popular tools include:

  • Local rank tracker: This tool makes use of your location settings to offer insights into your general SEO performance. Just like Ahref’s tracker, it gives you an opportunity to understand how you measure up with your competitors. The feature also shows how you rank in different search engines.
  • Reputation builder: is a tool designed to prompt customers to share their reviews on a website of their choice via emails or SMSs. Besides, the feature is also able to calculate your Net Profit Score (NPS). NPS is an indicator showing customer’s overall experience with your website.
  • Review monitoring: This feature or tool in case there is any bad or good review about your products or services. Its main purpose is to allow you to take quick action, especially in the case of negative reviews on your site.

Generally speaking, WhiteSpark has a lot of useful features that can help grow your business. Unlike most of the local SEO tools, WhiteSpark is tailor-made to suit your business needs.

4. SEMRush

SEMRush is also among the top local SEO software for businesses that are interested in seeing their local search rankings improve. It is popular among brands like HP, Quora, and eBay. 

semrush local seo software

SEMRush offers users information about the level of traffic, keywords, and other useful local SEO information including what your competitors are doing. This keeps you on the edge, knowing which SEO strategies to use at what time. 

semrush local seo tool

 The three most popular tools or features of SEMRush are backlink checkers, competitor analysis, and keyword search. Recently, SEMRush joined hands with Yext to start providing the management of their own listing tool. The management tool is expected to be a major boost for businesses that rely on local SEO techniques. The tool is quite easy to use. All you have to do is to key in your data or information to search for your location. After which, the tool will give you a list of all your listings as well as the status of each website category. As soon as you are done with the edits, SEMRush will handle the rest of the work. In order to sign up with this feature, you will be required to subscribe to a SEMRush plan that starts from $99.95 per month.

5. MOZ Local

Moz Local is probably the most popular tool you can ever come across. The good thing about this tool is that it can be used both by big enterprises and small businesses that would like to increase their online visibility. Moz Local guarantees business listings on all reputable online directories and aggregators. It also helps in removing duplicates and incorrect information about your website or business. 

moz local seo software

 In other words, Moz ensures that all listings as consistent and correct. As if that’s not enough, the tool fosters your relationship with that of your audience by providing you with instant notifications whenever there’s a new review, on a real-time basis. Below are some of the local SEO solutions offered by Moz Local to your business:

  • Directory and aggregator submission: It shares listings across the search distribution
  • Social media verification account: ensures that your business has a verified Facebook and Twitter accounts
  • Google My Business sync: This allows you to claim your business and synch information for correct NAP information
  • Local listing distribution: helps you to set up your business listing
  • Review monitoring: helps in monitoring your reviews as well as ratings

6. GeoRanker

GeoRanker is a platform with several local SEO software. The good thing with this platform is that it can be used both as a local rank checker as well as a local citation finder. It operates in more than 150 countries with over 50,000 cites citation source discovery, SERP ranking reports, and local SEO competition analysis. Here are some of the common GeoRanker features and how to use them:

  • Leads database: This allows you to pick a position, fill, and create a database for leads
  • Business database: Helps you to find and build keywords for any area of your choice found on the internet
  • Image crawling: This feature helps to protect you and your business from copyright infringement by keenly following how they are used on the web.
  • Local rank checker: This one makes it easy for you to check the position of various websites using different browsers

What are the advantages of GeoRanker?

  • Google Ads audit is free
  • 24/7 customer support
  • You can try some of the feature free of charge

7. GrowthBar

GrowthBar is a search engine optimization tool that makes it easy for you to search keywords, perform competitive analysis, generate content, and track keywords. The software provides a Google Chrome extension designed to give SEO analytics right from the Google search results.

00:24This means you can basically use Google search to find any keyword that you would want to use for your marketing purposes. GrowthBar will then offer you meaningful insights concerning anything you want – whether it is information about your competitors, keyword research, and many more. What features does GrowthBar have?

  • Site Inspector: After logging into GrowthBar, you will be able to see three different tabs. The first one is called Site Inspector that allows you to input any domain URL – for instance, you can type in your competitor’s URL and access a lot of information about them like their organic traffic, domain authority, organic keywords, their Facebook ads, backlinks and many more.
  • Rank Tracker: The second dashboard has a Rank Tracker where you are able to track the performance of your SEO efforts and share the report with your sales and marketing team. You will be able to see the traffic flow of your website every month and track the rankings of your target keywords in the search results.
  • Content and keyword tab: Lastly, there’s the last tab that allows users to take advantage of the sophisticated OpenAI GPT-3 AI technology. This AI technology helps you in creating optimized content for the purposes of ranking high in different search engines. You can input any keyword you like and instantly get the content outline you need.

In short, GrowthBar has very powerful features and technology that make your local SEO efforts easier. From finding the keywords to generating a content outline, you are assured of ranking on the first page of Google. You need at least $29 per month to subscribe to this service.

8. Synup

Synup is an all-in-one marketing software used in managing and optimizing local business content. The software works by scanning through information about your business online and shows you where your business has been listed. 

synup local seo software

 It is quite easy to use the tool – it is automated in a way that allows you to analyze listings, analytic data, and reputation. Below are some of the common features you will find in Synup:

  • Management of Local listings: the software crawls location data on over 200 directories and local search engines and puts that information in a single place that can be easily managed
  • Monitor your analytics: Ability to automatically track analytics related to the location of your business as well as performance
  • Aggregated interactions: Instant notifications in case a customer or user leaves reviews on your website
  • Reporting: This feature makes it easy for you to export all the important information you may need in any format of your choice including CSV, excel, or PDF.

9. Advice Local

Advice Local is also a popular listings management tool that works almost the same way as Yext and the likes. It is however more advantageous than Yext because it allows one to build local citations manually rather than API. 

Advice Local local seo tool

 However, it takes more time for Advice Local to gain a score of 80 percent when it comes to local directory submissions. Besides, the data that can be supported is limited to NAP basics like address, name, and phone number.

Conclusion:

As customers are overly dependent on internet searches, local business owners can benefit from implementing SEO. Even when it comes to offline locations nearby, most potential customers want to look at ratings, and websites and compare their options to make a thorough decision. 

If you’re just a local business, it’s even more important than in an online company that your target audience finds you. For this, you need to ensure that you’re visible to an audience interested in your services. Local SEO marketing software can help you with this by offering insights into your local business performance: reputation and citation management, GBP local search audit, and much more. Find your top local SEO software based on the characteristics and strategic goals you pursue. If you’re an offline business with several locations, you will most likely need a comprehensive tool that will make it possible to look after each location. 

One of the best local SEO software that offers accurate information on how your business is performing is SE Ranking. Besides reviewing and replying to ratings, you can manage all locations from the tool and see what information shows up for users in local searches. This will help you promptly address any issues and enhance your overall strategy. 

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