Automating SEO Reports for Clients

automating seo for clients

Do you run a digital agency and find that your clients are constantly asking you the status of your SEO campaigns? You can save hours a day reporting your SEO campaign status to clients by automating your reports.

In this article, I am going to show you a number of great ways to automated your SEO reports for clients. Whether you use Ahrefs or your own in-house tools, you can save a ton of time by automating your SEO reports.


If you are a SEO company, than its very likely that you use Ahrefs to find, track and log search engine rankings. But did you know that Ahrefs has some automatic report already?

On the dashboard, when you add a ‘Project’ you will see small little envelope icons on each of your projects under backlinks, organic keywords and tracked keywords.

ahrefs seo email reports

When you click on the gray envelope, you can actually create automated reports and add up to 3 email addresses.

Digital Marketing Reports for Clients

Save hours every day by automating your SEO, PPC, Keyword and Facebook Ads reports right to your cllients email daily, weekly or monthly.


A modal will pop up to ask some options about your SEO report. If you click on the backlinks report, it will send backlinks reports, organic keywords send new keywords Ahrefs finds and tracked keywords report shows your tracked keywords movement in the search engines.

keywords alert ahrefs seo report

Select your interval (whether you want the reports monthly or weekly). choose the country and enter in your recipients. They will have to confirm their email before receiving any reports so let your clients know to confirm that email when they get it.

Turn on the report by clicking the grey button to turn it green. Once its green, your report is ready to go and you can click save.

You can see which reports are running by the green envelope icons and you can always click on them and make changes if you need.

ahrefs seo reports

Google Analytics

As a professional SEO, you know that having Google Analytics installed on your clients website to track conversions and organic traffic is the best way to track campaign performance. I mean, the point of SEO is to grow the business right?

By sending your clients automated Google Analytics Reports, they can know everything that’s happening on their website daily, weekly or monthly.


Its super easy to set up automated reporting in Google Analytics that will send your clients or customers emails about how many people visited their site, how many conversions there were and even how much revenue their online business did.

To create an automated Report in Google Analytics, you first must go to a specific metric and you will see a share button at the top where you can share that certain report with an unlimited amount of email addresses.

google analytics export report

When you click the share button you are presented with a modal where you can set up automated reporting for your clients.

create google analytics report

Next, fill out who you want to send the report to, separated by a comma. If you want to add a custom subject line you can do that as well. Choose an attachment type and frequency of the email reports.

You can even set it to be active for a certain amount of months if you are working for a company such as newark limousine service, so if your SEO campaign is 6 months long, you can set it for 6 months and it will automatically turn off when the campaign is over!

Add a message if you would like and then click ‘Send’ to activate the report.

If you want to remove or change a report, you can go to the admin area and then in ‘Personal Tools and Assets’ you can click ‘Scheduled Emails’ to see and modify any exiting Google Analytics Reports you may have.

scheduled email reports analytics

Moz Pro

If your SEO agency uses MOZ to track backlinks, rankings and overall health of your clients websites, then you can actually automate your reports for your clients.


To create automated custom MOZ reports, simply click the Custom Reports tab at the top once you are logged in to Moz Pro and on your clients website dashboard.

moz pro custom reports

Click Create New PDF Report and then you will be directed to enter in some more details about your report.

moz create report

Name your report something descriptive like ‘Monthly Backlink Report for’ and add a description if you would like.

Next, we are going to add modules to our report. Modules are pieces of data you can retrieve from Moz Pro. Some examples are rankings, page optimizations, backlinks and traffic from search.

Click the plus sign by a module to add it to the report and once you are finished, click the next button.

Now, you can actually design your SEO report and move the modules around how you want them.

moz report traffic

Once you are happy with it, click next and you can preview your PDF report to make sure everything is good. If its all good, then click the next button and now we can set up our automated report schedule.

moz schedule report

Choose whether you want your client to receive the reports monthly or weekly. If you want to add email addresses of people not in your Moz Pro account, you will need to select ‘Share outside this subscription’ and confirm the emails to send the report to.

Click save and your report is now created and scheduled to automatically send out to your clients. Now, you can save hours a week by not worrying about sending updates to your clients.

Ninja Reports

If you want to automated your SEO reports all around and have it all in one, nice and neat place… then you should check out Ninja Reports. Ninja Reports can automate your SEO reports for clients for almost any SEO application.

We have combined all popular online apps in one simple place, where you can schedule reports for almost anything. Whether you use Ahrefs, Moz or Google Analytics, you can set up custom automated email reports and send them to unlimited recipients!

Its simple to get started… Just register and then when you are taken to the dashboard, click the ‘Connect Accounts’ button.

Now you can connect which integration you want to add to your account. Let’s say you want to create a Google Analytics Email Report. Click connect on the Google Analytics row.

Once you are connected, you are now ready to create automated Google Analytics Reports! Click the ‘Create Report’ button to start the simple process.

ninja reports create report

Now, we can start setting up our Report. Enter in a descriptive name so you can tell the reports for each client. Choose which account you want to create reports for. When you select Google Analytics, you will next need to choose which property you want to send the report for.

create ninja report

Choose the frequency of the report (daily, weekly, monthly or yearly) and then enter the recipients email addresses separated by a comma. Select if you would like to add an attachment to the report for easy viewing and enter in a subject line for your report. This is what the customer will see in their inbox so make it good!

Once you are ready, click ‘create report’ and your report is now scheduled! You can view all your reports and even edit them on the ‘Reports’ page.


Digital Marketing Reports for Clients

Save hours every day by automating your SEO, PPC, Keyword and Facebook Ads reports right to your cllients email daily, weekly or monthly.